It’s so tasty that you won’t even realize it’s a protein bar.


Grams Of Collagen


Grams Of Sugar


Grams of Protein

It’s a WIN in protein and a WIN in taste.

Just completed a workout or simply craving a tasty snack? It’s time for you to discover WIN. Packed with protein, collagen, and bursting with flavor, WIN’s protein snacks offer a delicious protein boost in a range of flavors: caramel and roasted peanuts, milk cream and cookies, or caramel cream and roasted almonds.

קטגוריה WORRIOR


Under the supervision of the Chief Rabbinate of Israel

No Aftertaste

Maximum protein with a minimal aftertaste.

Wonderfully Delicious

You no longer have to suffer for a quality protein.

Lasting Fullness

Enjoy fullness of up to six hours.

חטיף חלבון WIN בטעם בוטנים עם 20 גרם חלבון היחיד עם קולוגן

What makes WIN special? WIN’s snacks are packed with protein, making them the perfect choice for active individuals, athletes at any level, or anyone seeking a nutritious snack between meals.

caramel and roasted peanuts

 milk cream and cookies

caramel cream and roasted almonds

A WINning Story

It all began with the vision of two families: the “Little Switzerland” family, renowned in the sweets industry, and the “Pharm Express” family, specializing in non-prescription drugs and health foods. As nutritional health gained prominence over the years, fate brought these families together to pursue a healthier path.

Their joint efforts aimed to transform unhealthy, sugar-laden foods into delicious and nutritious options, emphasizing values such as no added sugar and enriching products with protein, collagen, dietary fiber, vitamins, and minerals.

This collaboration birthed WIN, a brand with a mission to excel in the industry by conquering market peaks, symbolized by the iconic Everest peak logo. Recognizing a gap in the market for satisfying, palatable protein snacks, they embarked on a journey to create the perfect snack—tasty, healthy, and high in protein.

After extensive research and development, they successfully crafted reduced-fat products and protein bars containing natural sugars, dietary fiber, and 20 grams of protein per serving. These snacks, reminiscent of chocolate bars but guilt-free, quickly gained popularity upon their launch in the Israeli market in early 2023, appealing not only to athletes but also to those seeking a healthier indulgence.

The group remains committed to innovation, collaborating with leading food engineers to expand their product range, always prioritizing health and taste to establish WIN as the premier healthy brand. With each passing month, their impressive sales figures and customer loyalty underscore the quality and appeal of their products, reaffirming WIN’s position as a market leader in taste and values.

Nutritional breakdown per snack (65 grams):

Proteins: 20 grams
Collagen: 5.85-8.45 grams
Sugars: 1.1-2.7 grams

*Nutritional values may vary across different flavors.

Who can enjoy it? Anyone!

Who can enjoy it? Anyone! Whether you’ve just finished a workout, are looking to maintain your weight, or simply craving a tasty snack, our snack is perfect for you.

Whether you’re aiming to meet your daily protein intake or need a quick bite at work, Win! will satisfy your taste buds. And as for nutritional values, we proudly display them prominently because we have nothing to hide and are proud of what our snack offers.